4/16/2023 0 Comments Zte exploit researcherRecently seconded from head office in Shenzen, Leo Zhenyu, ZTE’s Australian managing director stressed the company was seeing strong demand for converged solutions in Australia. “We understand we may have some brand challenges”.īut he stressed the company well understood how to differentiate itself from the competition, deciding among other things to offer a five year warranty. “Obviously we have significant competition,” said Alain Saaroni, executive director with ZTE A/NZ. The agreement with NextGen will see the local distributor provide exclusive access to ZTE’s switching, routing and video conferencing products to its 250 local resellers. But with Cisco’s entrenched position in the market, ZTE concedes it has its work cut out for it. Like its compatriot rival Huawei, ZTE is now looking to translate its success in the carrier space to the enterprise, where it is engaging the channel for the first time in a bid to go head-to-head with market leader Cisco and other datacom vendors. Largely slipping under the radar since launching in Australia in 2005, ZTE last year turned over $200 million, money earned chiefly through direct contracts with the likes of Telstra, Optus and Vodafone for the supply of telecommunications equipment. Chinese tech giant ZTE has partnered with local company Nextgen Distribution in the first phase of a major assault on the Australian enterprise market for networking and video conferencing.
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